There are a few secrets to great logo design

There are a few secrets to great logo design

Branding is an important part of any business. It helps you stand out from the competition and create a connection with your customers. A well-designed logo can be a key part of your branding strategy.


There are many reasons why narrative is important in logo design. First, it can help you create a more memorable logo. When a logo has a story behind it, it is more likely to stick in people's minds. Second, narrative can help you connect with your customers on a deeper level. When you share your story, you are giving your customers a glimpse into who you are and what you believe in. This can create a stronger emotional connection between you and your customers.

Narrative can help you build trust with your customers. When customers know the story behind your logo, they are more likely to trust you and your business. This can be especially important in today's competitive market, where customers are bombarded with marketing messages.

If you are looking to create a strong brand, it is important to consider using narrative in your logo design. A well-crafted story can help you create a more memorable, connected, and trustworthy brand.

Here are some tips for using narrative in logo design:

  1. Choose a story that is relevant to your business. Your logo should represent your brand, so it is important to choose a story that is relevant to your business. For example, if you are a coffee shop, you might choose a story about the first time you roasted coffee beans.
  2. Keep your story short and simple. Your logo is a small image, so you don't want to cram too much information into it. Keep your story short and simple so that it is easy to understand.
  3. Use visuals to tell your story. Your logo is a visual image, so you can use visuals to tell your story. For example, if you are a coffee shop, you might use a coffee bean in your logo.
  4. Make sure your logo is visually appealing. Your logo is the first thing people will see when they encounter your brand, so it is important to make sure it is visually appealing. Choose colours and fonts that are appropriate for your business and that will make your logo stand out.

Creating the design

  1. Keep it simple. A good logo should be simple enough to be remembered and reproduced easily. It should also be versatile enough to be used in a variety of contexts, such as on websites, business cards, and marketing materials.
  2. Use colours that represent your brand. The colours you use in your logo should represent the tone of your company. If you want to be seen as a fun and friendly company, you might use bright colours. This will help to create a positive impression of your company and make people more likely to do business with you.


There are both pros and cons to testing logo designs with friends, family and colleagues. On the one hand, they can provide valuable feedback on the designs, such as whether they are clear, memorable, and appropriate for the company's target audience. They can also help to ensure that the logo is not offensive or culturally insensitive. On the other hand, friends and family may not be able to give unbiased feedback, as they may be more likely to like the designs simply because they are from someone they know and trust. Additionally, friends and family may not have the same level of expertise as a professional designer, and their feedback may not be as helpful in making the final decision about which logo to use.

Professional designers have a clear vision for what they want to create, and they are trained to create logos that are both visually appealing and effective. They have a deep understanding of the principles of logo design, and they can use their skills to create logos that are unique and memorable. However, there is a danger that a logo designed by committee will be watered down and lose its original vision. This can happen if too many people have input into the design process, or if there is not a clear consensus on what the logo should look like.

Ultimately, the decision of whether to test logo designs with friends and family or hire a professional designer is a personal one. There is no right or wrong answer, and the best decision for one company may not be the best decision for another. If you are unsure of what to do, it is always best to consult with a professional designer. They will be able to help you to create a logo that is both visually appealing and effective.


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