The brand combines recognisable elements of both the former Dunlop Heywood and Baker Lorenz corporate identities, in a fresh new style, supported by a direct and unequivocal positioning statement.

The brand consciously offers both existing clients sets of the now merged companies, an echo of familiarity and continuity, whilst underlining that positive change has occurred.

The brand is designed to send a clear message to both existing and potential new clients that Dunlop Heywood Lorenz is a modern, dynamic and highly influential property consultancy.

The brand comprises two basic elements – a symbol, the sphere and a namestyle, Dunlop Heywood Lorenz. These two elements have the flexibility to be used in different ways to maximise the effectiveness of the brand across a range of media.