Client
AMEC Developments Limited
Muse Developments limited
Muse Developments limited
Services
Concept Brochure
Photo Brochure at various stages
48 Sheet poster Campaign
Advertising
Exhibition material
Branded support material digital and paper presentations
Cheadle Royal Park Signage
Photo Brochure at various stages
48 Sheet poster Campaign
Advertising
Exhibition material
Branded support material digital and paper presentations
Cheadle Royal Park Signage
Cheadle Royal Business Park
Branding and collateral for the life of a Business Park from its inception. Providing a wide range of services over a significant period.
From pitch support material to win the project through the branding and concept to launch the site. Then the public and private marketing material which supported the ongoing development of the park
From pitch support material to win the project through the branding and concept to launch the site. Then the public and private marketing material which supported the ongoing development of the park
Our Approach
During the 1980s, many business parks conceived in the heated rush for growth have proved to be ill-starred. Concepts sound in principle but flawed in execution.
Developers generated great excitement but, as experience in Europe and in the USA has demonstrated, often failed to deliver. Cheadle Royal heralds a new generation of business park. With none of the inbred weaknesses of its predecessors. Its development has been rooted in a detailed understanding of occupiers’ real business space requirements. Of their aspirations for the future. And of the simple human needs of staff at all levels, without whose loyalty no business can flourish. Cheadle Royal will deliver buildings individually tailored to the requirements of today’s kind of occupier, large or small. It will also provide an environment rich in amenities for people outside their workplace.
All situated not in some isolated and inhospitable location, but within walking distance of a well motivated and well educated local community. Cheadle Royal is the first of its kind. A business park bred to succeed.
Cheadle Royal Concept, positioning a new breed of Out of Town Business Park
Developers generated great excitement but, as experience in Europe and in the USA has demonstrated, often failed to deliver. Cheadle Royal heralds a new generation of business park. With none of the inbred weaknesses of its predecessors. Its development has been rooted in a detailed understanding of occupiers’ real business space requirements. Of their aspirations for the future. And of the simple human needs of staff at all levels, without whose loyalty no business can flourish. Cheadle Royal will deliver buildings individually tailored to the requirements of today’s kind of occupier, large or small. It will also provide an environment rich in amenities for people outside their workplace.
All situated not in some isolated and inhospitable location, but within walking distance of a well motivated and well educated local community. Cheadle Royal is the first of its kind. A business park bred to succeed.
Cheadle Royal Concept, positioning a new breed of Out of Town Business Park
