Focusing on two  Corporate  Brochures and  associated advertising 

One: The brochure's key aim was to stress the key attributes which in many cases could be summed up in single words like Partnership Performance and Reliability and use projects and schemes which illustrate these attributes.

Two: Based on the theme of partnership, this was reinforced by a sub theme of "Perfect partners" commenting on great sporting partnerships like:

LILLEE AND THOMSON
Dennis Lillee was already a great fast bowler before Jeff Thomson came into Test cricket. With him the Australian opening attack was the most feared in international cricket. With Thomson’s blistering pace and bounce, Lillee’s accuracy was the perfect foil.