Cheadle Royal Concept Brochure

During the 1980s, many business parks conceived in the heated rush for growth have proved to be ill-starred. Concepts sound in principle but flawed in execution.

Developers generated great excitement but, as experience in Europe and in the USA has demonstrated, often failed to deliver. Cheadle Royal heralds a new generation of business park. With none of the inbred weaknesses of its predecessors. Its development has been rooted in a detailed understanding of occupiers’ real business space requirements. Of their aspirations for the future. And of the simple human needs of staff at all levels, without whose loyalty no business can flourish. Cheadle Royal will deliver buildings individually tailored to the requirements of today’s kind of occupier, large or small. It will also provide an environment rich in amenities for people outside their workplace.

All situated not in some isolated and inhospitable location, but within walking distance of a well motivated and well educated local community. Cheadle Royal is the first of its kind. A business park bred to succeed.

Cheadle Royal Concept, positioning a new breed of Out of Town Business Park

The projects marketing assets included:

• 16 Page Concept Brochure
• 48 Sheet poster Campagin
• Advertising
• Exhibition material
• Branded support material digital and paper presentations