Shops, restaurants and cafés, all under one roof and with spectacular views of the river, will provide an exciting new shopping and leisure experience – with free car parking included. Waterfront is already home to a 10 screen multiplex cinema and a 4 star hotel.
Bremen is historically a trading port and a centre for shipbuilding. Today this university city is better known for its prominence as a modern, thriving commercial center, where Mercedes Benz build luxury cars, Becks brew beer and the aerospace industry flourishes.
The task was to rebrand a much loved but unsuccessful theme park (Space Park) to its new use as a shopping and leisure destination.
Inspiration for the branding came from the City State Ensign, this maritime emblem combined perfectly with the internationally recognised name for its location - Waterfront.
The role continued to include: